The partnership between Friends of the Earth and Obi hard for the past 4 years and over time it has established.
The campaign "Evergreen, immortelle" reaches its third edition and the intent is to make each year more and more effective above the targets, even in terms of numbers, achieved in previous years.
This year's new goal is to get them through the replanting of 3,500 trees were implemented over the last edition. First
is therefore only right for us to thank the Obi is guaranteeing the consistency and commitment to this important initiative for us. For more info please visit also the site of OBI at: http://www.obi-italia.it/it/company/it/Ambiente_e_sociale/SempreverdeSemprevivo/index.html
But if all this will be possible thanks to the narrow, vital collaboration offered by the Nursery "Bani" which is based in Castel San Niccolò and is considered the third protagonist of this wonderful initiative.
Company Bani fact, in addition to cultivating and put Trade in the fir trees, it offers each year, the availability of its own plot of land able to replanting of trees that would otherwise not be retrieved and saved from a grim fate.
Thanks to a well-established formula, the Obi Italy sells at all its points on the Italian territory commercial trees in tubs (that is still equipped with roots and soil) at a cost of € 10.00 per piece. To all those who returned, along with their proof of purchase, the same tree in good health after the holidays and no later than January 9, 2010 will receive a voucher of equal value be spent at the centers OBI by March 31, 2010. Fir returned will be taken "in the temporary custody" by Obi, which in turn organize the expedition, it would be better to say, his "return to the place of birth", in Castel San Niccolò where he will be replanted in an area already identified and allocated for the purpose within the nursery Bani, just behind the control and verification of proceedings by the Friends of the Earth who will be guarantors as well as perpetrators, at least in its startup phase.
To celebrate the initiative Sunday, January 31, 2010 Friends of the Earth will be holding a "shipment" of volunteers, of course, also open to anyone else who wants to participate and in particular so paid to families with young children. Children
fact we were the principal architects and actors of the initiative because it is to them that in the first turn our attention because it is mainly adults of tomorrow that we hope to convey a message that goes in the direction of a growing respect for nature and the environment in general, and because Christmas has always been, in the tree along with the crib is one of the two main symbols is the celebration par excellence of the children.
But the day, besides being an opportunity for everyone to spend some time outdoors and in a pristine environment such as the forests of Casentino adults will also offer some interesting hints as to be able to learn about the various species of trees present and grown in our region: from spruce to the white, Abbot Normandy (probably the best) to that of the Caucasus, each with characteristics and different methods of cultivation.
Did you know for example that a fir of about 1 meter and a half (the average height of trees on sale), through a long and arduous journey lasting about 10 years to reach that height? Every year we see regularly in the massacre of these plants that are first abused in the home where they are forced to adapt to temperatures average around 22-24 ° C, ie much higher than those of their natural habitat in this time of year, often only to be abandoned soon after the holidays, next to a dumpster in the house because we do not want more, we do not need more.
Here, the final wish is just to succeed with this initiative to send a different message that inspires us all (and in this case, especially in adults, because then the children look to adults looking for an example) a greater sense of responsibility and awareness that man must have more and more, all for the environment.
Participation in the day of the January 31 is absolutely free, with no cost to participants. We have, among other things, designed to make it even more interesting by offering the possibility of a guided tour of the castle fortress of St. Nicholas.
Lunch will instead be offered to all participants by the Company Bani.
For the detailed program of the day, ask for further information and / or book, you can visit the following address: http://www.amicidellaterra.it/adt/index.php?option=com_content&task=view & id = 685 & Itemid = 1
or contact the Friends of the Earth in Florence either by phone at 055/2207304, either by e-mail address: info@amicidellaterra.org
remember that the participation in the final event, due to limited space, is under an obligation to booking subject to availability.
Michele Salvadori
President Friends of the Earth Florence Onlus